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Practical articles for companies that want to be found, explain their services clearly and turn content into demand.
SEO How Long Does SEO Take to Generate Enquiries? A Realistic Plan for New and Established Websites
A realistic SEO timeline: what should be completed within 30, 90 and 180 days, how new and established websites differ, and how to verify that work is actually being done.
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AIHow to Choose a ChatGPT and Google AI Visibility Provider: What They Must Be Able to Measure
AI visibility in ChatGPT and Google can be partly verified with data. Learn how to choose a provider, what monthly reports should show, and which claims to distrust.
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SEOHow to make your business visible online: which channel to fix first and what's a waste of time
Which channel comes first when your business needs to be seen: website, Google profile, Firmy.cz, or social media? What each costs, what it returns, where free ends.
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AIAre You Getting Visits from ChatGPT? How to Check and What the Data Tells You
Find visits from ChatGPT and Perplexity in Google Analytics 4 in minutes. A step-by-step guide to what the data means and why it never appears in Search Console.
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SEOPlanning a new website? How to cut the risk of losing rankings and enquiries in a redesign
A new look won't sink your rankings. Changed URLs, deleted text and a forgotten noindex will. What to record, test and watch during a redesign.
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PoptávkyHow to get accounting clients: what people search for before they pick an accountant
Clients don't search for an accountant — they search for a way out of a situation. What they type first, and which pages and answers your site needs.
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PoptávkyHow to Get More Google Reviews (and Why They Decide Whether Anyone Calls You)
Google reviews don't happen by accident. Where to find the one-click link, when to ask, where the line is under Google's rules and the law, and what to do when a review vanishes or an unfair one-star lands.
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ObsahThe company blog that sells: how to pick topics from real enquiries
A company blog fails when topics come out of a meeting. Pick them from real enquiries instead — Search Console, e-mails, autocomplete — tell informational from buying queries, and give every article a next step.
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ObsahHow Much to Spend Monthly on Website Content: A Small Firm's Budget Without Waste
A content budget derived from the value of one job, not from gut feeling. Three tiers — your own time, low thousands, full management — what to outsource, what to keep, and where small firms waste money.
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ObsahVideo or Article? What Pays Off First for a Small Business
You keep hearing you "have to make videos", but you only have time for one thing a month. A sober comparison of text and video by industry and goal — and how to get both from a single recording.
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AIllms.txt: The New File "for AI". Does a Small Business Website Need It?
llms.txt is being sold as a ticket into AI search. What the file does, why Google and ChatGPT don't officially read it, how to set it up — and why without real content it's a sign on an empty shop.
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PoptávkyTestimonials on your website: why nobody believes them and how to fix it
Anonymous "Great work — Jane N." convinces nobody. How to turn website testimonials into proof: full name and company, a specific job, a number and a photo — and how to ask so the client says yes.
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SEOWhen to Fire Your SEO Agency: Signs You Are Paying for Nothing
Paying an SEO agency for months with nothing to show? Concrete signs no work is happening, questions to ask before you terminate, and how to leave without losing your data, accounts and site history.
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