The price of an article is not the price per word
When a business asks how much an article for a website costs, they often imagine a simple calculation: number of words times rate. But that’s the wrong question. A text can have a thousand words and bring nothing. Or it can be shorter in length but precisely answer the query of a customer who is already deciding who to call.
A professional article has a business task. It needs to catch a person at the moment they’re solving a specific problem, give them a sensible answer, and show them the next step. That’s why it’s not just the writing that’s priced. The price includes topic selection, understanding the service, working with materials, article structure, internal links, FAQ, and checking that the text doesn’t promise nonsense.
A cheap, generic article might be fine for a company blog that only needs to show activity. But if you want demand, you need a text that connects to the service and measurement. Here, the process becomes the deciding factor.
Everything included in the price of a good article
The biggest difference between an ordinary text and a professional article is in the preparation. Writing is only the second part of the work.
A thorough article includes:
- selection of a query or problem that customers actually face,
- a quick check whether the topic fits the company’s offer,
- obtaining expert materials or an interview with a practitioner,
- structure of the article according to the customer’s decision-making process,
- connection to the service page or contact,
- an FAQ block for specific objections,
- headline and description that make sense in search results,
- verification of facts, prices, deadlines, and claims,
- setting up what we will track after publication.
If any of these are missing, the article exists, but often leads nowhere. The reader finishes the last paragraph and doesn’t know what to do. Or the text answers so generically that it could be on any company’s website in the industry.
Indicative prices by scope
For smaller businesses, it makes sense to start concretely. First, select a topic that can bring demand, and only then consider a package.
| Output | When it makes sense | Price |
|---|---|---|
| Professional article from materials | You have a topic and can supply factual information | from 2,500 CZK |
| Expert interview and article | The topic is specialized and requires practical experience | from 4,900 CZK |
| Rewriting a service page | The page exists but doesn’t sell or doesn’t match customer needs | 3,900 CZK |
| Proposal for 20 industry topics | You don’t know what to write first | 4,900 CZK |
| Setting up demand measurement | You want to know which content brings in contacts | from 4,900 CZK |
| Landing page | You need a standalone page for a service or campaign | from 7,900 CZK |
Monthly collaboration makes sense when the focus is no longer just one text, but an entire system. The Start package for 4,900 CZK per month covers one article or service page. The Growth package at 9,900 CZK per month adds 2 to 3 professional articles, FAQ, internal linking, and Search Console checks. The Performance package at 14,900 CZK per month is for websites where content should regularly support demand: 4 outputs, a landing page, structured data, and measurement.
When an article pays off for a business
An article pays off when it stands between a specific problem and a specific service. Typically:
- customers keep asking the same thing,
- the salesperson repeatedly explains the price, process, or risks,
- the website lacks an answer that the competition already has,
- advertising sends people to a generic page, and they leave,
- there’s a service you can deliver and want more demand for.
Example: a repair service hears the question “how much does fixing a laptop after a spill cost” every week. An article like that makes sense. It explains what affects the price, when the repair makes sense and when it doesn’t, and sends the reader to the service page.
On the other hand, an article like “News in our industry” without a clear link to demand might be enjoyable to read, but often does nothing commercially.
How to know if an article is working
Don’t measure the result by feeling. Measure a few simple things:
- whether the page appears in Google Search Console,
- for which queries it shows up,
- whether the number of impressions and clicks is growing,
- whether people are clicking from the article to the service,
- whether they call, write, or submit a form,
- whether the article helps the salesperson explain the price and scope.
Initial numbers for a new website might take some time to appear. That’s normal. The important thing is that the article has the right direction from the start: topic, service, CTA, and measurement. Without that, after a month, you’re just guessing whether the work was worth anything.
If you don’t know where to start, do an initial analysis first. It will show whether you need one article, a rewrite of a service page, or a direct plan for several months.
What to prepare before writing
The best article doesn’t come from a blank brief. A few practical materials are enough:
- a list of questions that customers ask over the phone,
- an example of a typical inquiry,
- answers from the salesperson or technician,
- indicative prices or at least the factors that change the price,
- photos of the work, if you can use them,
- a link to the service that the article should support.
If you don’t have materials, that’s fine. We can extract them through a short interview. You just need to count on the fact that you’re then paying not only for the text, but also for the thinking and expert input.
We describe the entire process on the how it works page. If you already know you want to address content regularly, have a look directly at services and pricing.
