Don’t look for a magic number
The question “how many articles do we need” sounds simple, but the correct answer is not a single number. It depends on the industry, competition, the state of the website, and whether you already have service pages.
For most smaller businesses, ten topics is a good start. Not because ten is a magic number. But because ten well-chosen answers can cover the key situations in which a customer makes a decision.
One article can work if it precisely targets a query with buying intent. For example, a service price, an obligation, a deadline or a specific problem. However, a website should not rest on a single entry gate. It needs a network of answers.
Divide the first ten topics according to the customer’s decision-making process
Don’t start with what you want to say about your company. Start with what a person deals with before making an enquiry.
A practical starting point:
| Content type | Number of topics | Example |
|---|---|---|
| Customer problems | 5 | ”Why my website doesn’t generate enquiries” |
| Price and scope | 2 | ”How much does a professional article cost” |
| Choosing a supplier | 1 | ”How to recognise a good copywriter for a technical field” |
| Service pages | 2 | ”Professional content creation”, “Initial analysis” |
This way you cover three essential phases. First, a person names the problem, then considers options, and finally searches for a supplier. If you only have content for the first phase, you are educating the market for your competitors. If you only have a service page, you are waiting for people who are already decided.
An article without a service page is a dead end
A common mistake businesses make: they write a blog, but the articles lead nowhere. The text ends; underneath it is a date and perhaps social sharing buttons. The customer got an answer but was not given a next step.
Every article should have one clear direction:
- to a specific service page,
- to the contact form,
- to the initial analysis,
- to the price list,
- or to another article that moves the decision further along.
That is why it makes sense to write articles together with service pages. The article catches the query. The service page converts the interest into an enquiry. Without this pairing, a website often only collects traffic, not business.
For us, such a process starts with an analysis. We first find out which queries have business sense, and only then do we write.
How to tell that you already have enough content
Content is not a collection of articles for the sake of numbers. After the first ten topics, watch what happens.
Signals that the plan is working:
- relevant queries start appearing in Search Console,
- people arrive on articles, not just the homepage,
- articles send visitors to the services,
- a salesperson hears the same wording that is used in the articles,
- some queries begin to generate clicks,
- you know which topic needs a follow‑up article.
Signals that you are just producing text:
- articles lack internal links,
- topics are generic and interchangeable,
- no one tracks the contacts,
- customers still call with the same questions that the website does not answer,
- the blog is alive, but enquiries are not.
In such a case, do not add another twenty articles. Fix the structure instead. Often rewriting a service page or adding an FAQ helps considerably.
Why smaller businesses often need less, but more precisely
Large media outlets can publish dozens of texts a month. A smaller company does not need such a rhythm. It needs to hit topics that are close to money.
For service providers, tradespeople, specialist B2B services or local businesses, the best topics are often very specific:
- how much the service costs,
- how long it takes,
- when it is mandatory,
- what happens if it is postponed,
- how to choose a supplier,
- why a customer is paying more than last time,
- what to prepare before ordering.
Such articles do not need huge traffic. It is enough if they bring the right person. One relevant phone call is more valuable for a small business than a hundred random visits.
When to choose a one‑off article and when a package
A one‑off article is suitable when you have a clear topic and need to quickly fill a single gap. For example, a service price or an answer to a repeated question.
A monthly package makes sense when the website needs a system. The Starter package at 4,900 CZK per month covers one article or service page. Growth at 9,900 CZK adds 2 to 3 articles, FAQ, internal linking and Search Console monitoring. Performance at 14,900 CZK already treats content as a regular sales channel.
If you are not sure which path to choose, start with a smaller step: an initial analysis or a proposal of 20 topics. The aim is not to write as many articles as possible. The aim is to write the right articles in the right order.
